MS celebrates 360′s “biggest sales month ever”

Microsoft’s currently toasting Xbox 360′s biggest sales month in its six-year European history. And it wants you to know all about it.

According to sales data from stat-cruncher GfK-ChartTrack, 360 sales during November were up 124 percent over the same period last year, compared to a 43 percent rise in Wii sales and a three percent gain in the number of PS3s shifted.

The company said 360 outsold PS3 across the whole of Europe during the month, seeing significant gains in France, Spain and Italy.

With 360 sales having just passed seven million in Europe, Xbox exec Chris Lewis hailed November as “a very significant milestone for Xbox”, again ramming home the fact that the console’s outselling PS3, a factor he puts down to the system’s cheaper price point and all round entertainment value.

“In the current economic conditions, consumers are more cautious than ever and looking for more value for their entertainment spend,” he said. “Xbox 360 delivers that value – we’re now the best-value next-gen console on the market and this positive momentum indicates Xbox 360 is offering the right blend of gaming and entertainment experiences at the right price.”

So it’s all smiles at MS approaching Christmas, but even Xbox big boss Shane Kim has acknowledged that the company’s preparing for some “tough times” next year. Enjoy it while it lasts, we say.